## Analytics
Performances cross-compte agrégées.
IMPRESSIONS
1.2M
↑ +18%
CLICS
47.3K
↑ +12%
CTR MOYEN
3.94%
↑ +0.3pts
COÛT TOTAL
31.7K€
↑ +8%
CONVERSIONS
847
↑ +24%
CPA MOYEN
37.4€
↓ -18%
ROAS
4.2x
↑ +0.5x
QUALITY SCORE
7.3
↑ +0.4
Conversions (30j)
01/0215/0201/03
Budget par client
BioMarket
15K€
TechFlow SaaS
8.5K€
Immo Premium
5K€
FitZone
3.2K€
Performance par type de campagne
| Type | Impressions | Clics | CTR | Coût | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|---|
| Search | 420K | 18.9K | 4.5% | 12.3K€ | 312 | 39€ | 3.8x |
| Shopping | 380K | 15.2K | 4.0% | 9.1K€ | 285 | 32€ | 5.2x |
| Performance Max | 310K | 10.5K | 3.4% | 7.8K€ | 198 | 39€ | 4.1x |
| Display | 89K | 2.7K | 3.0% | 2.5K€ | 52 | 48€ | 2.8x |